Say It Ain’t So: Kidzania

Are we really building “amusement parks” where we are willing to pay for kids to be exposed to mass marketing/consumerism and work in a mini-world as mini-adults?!

It seems like we are. Kidzania hasn’t arrived in the US yet, but it has locations around the world, and could be in your neighborhood soon.

Here’s Wikipedia’s definition:

Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 2 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, and working at a McDonalds restaurant. The children earn KidZos currency while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on non-free KidZania activities. The blending of marketing has led The Morning News to dub KidZania as “advertainment”, stating “there is little that’s pretend, and the play revolves around following instructions from the adult Zupervisors.”

Sounds like a blast, right? Pay money to be exposed to marketing and work in menial jobs getting bossed around by Zupervisors for low wages that accumulate in fake banks (that probably lose your money on bad investments) so you can pay for more consumerism. Holy shit?! What’s wrong with us?

Really, I’m going to pay you to allow my kids to wash car windows and pump gas, all while you flash your company logos in our faces?

Adults don’t want to act like adults. Why would we make menial labor and purchasing junk seem like it’s fun for our children? How about some imagination, art, music, reading, physical activity, and god-forbid some non-big-business related fun? A beach perhaps?…and it’s free.

I can feel the brainwashing seeping into our domes…and it’s scary that we’re letting it happen.

Princess, Little Dude, please don’t ask; Kidzania is off limits.

Perhaps “Say It Ain’t So” needs to be a new regular installment for the Dude….an area where I wax poetically about the ways of the world. Eh, maybe not.